Lead Generation
Ads are one part of the system. I plan and connect the whole path — search or social traffic, a focused landing page, accurate tracking and fast follow-up — so every stage can be measured and improved.
Sound familiar?
What’s included
Which channel captures demand, which one creates it, and how budget should be split for your market and capacity.
Message match, proof, a short form and click-to-call — written and structured for the visitor’s intent.
Form questions, call handling and CRM stages that separate qualified enquiries from noise.
Instant SMS/email responses, missed-call text back and booking links so no lead waits hours for a reply.
Leads tied to campaigns and outcomes so you can see cost per qualified lead and cost per booked job.
Budget moves toward the campaigns, audiences and keywords that produce paying customers.
Good fit
See the industries I work with for niche-specific approaches.
Process
We define what a qualified lead is worth to you, then I research search demand, competitors, your service area and your current account to find where money is leaking.
OutcomeLead definition, budget estimate, audit findings
Calls, forms and bookings are tracked as separate, verified conversions before a single dollar is spent. Campaigns are built around intent, location and offer.
OutcomeVerified tracking, campaign structure, ads & landing page plan
Campaigns go live with controlled budgets. I watch search terms, lead quality and call recordings closely and remove waste early, while the platforms gather learning data.
OutcomeLive campaigns, early waste removed, first lead-quality feedback
Budget shifts toward what produces qualified leads and booked jobs. Winning campaigns are scaled carefully; offline conversions teach bidding what a good lead looks like.
OutcomeLower cost per qualified lead, documented changes, monthly review
Proof
Search + Call assets
Search — practice-area campaigns
Lead forms + Retargeting
Resources
Your campaigns were producing leads at a cost you were comfortable with, and then, with no obvious reason, the cost per lead jumped. Budgets are being spent at the same pace but fewer leads are coming in, and it's tempting to start changing everything at once.
Updated
Google Ads is producing leads, and the cost per lead looks fine in the dashboard, but your team says most of them are junk: fake names, wrong numbers, people outside your area, or people asking for a service you don't offer. The account looks healthy on paper while the sales pipeline stays thin.
Updated
FAQ
We define it together before launch — typically someone in your service area, needing a service you offer, with a realistic timeline and budget. That definition drives the tracking and the optimization.
No. Honest lead generation depends on market, offer, budget and follow-up. I give realistic ranges based on data and report transparently on what is actually happening.
Yes — HighLevel, HubSpot, Salesforce, Zoho, Pipedrive and most CRMs that accept webhooks or integrations.
On a free strategy call I review your current setup, tell you honestly what I would change, and whether paid ads are the right lever for your business right now.