Meta Ads Management
Facebook and Instagram campaigns built around a clear offer, honest creative and a qualification step — then optimized on what happens after the form, not just the form fill.
Sound familiar?
What’s included
What you offer, to whom, and why now — the biggest lever on Meta. I shape offers that attract buyers and discourage tyre-kickers.
Structured tests of hooks, formats and angles, with a steady pipeline of new creative before fatigue sets in.
Higher-intent instant forms with qualifying questions, or a fast landing page — chosen by what produces booked jobs.
Browser and server events deduplicated, with strong event match quality so Meta optimizes on real outcomes.
Qualified and booked statuses sent back to Meta so the algorithm learns which leads are worth finding again.
Follow-up campaigns for site visitors, video viewers and form openers who did not finish — without hounding people.
Good fit
See the industries I work with for niche-specific approaches.
Process
We define what a qualified lead is worth to you, then I research search demand, competitors, your service area and your current account to find where money is leaking.
OutcomeLead definition, budget estimate, audit findings
Calls, forms and bookings are tracked as separate, verified conversions before a single dollar is spent. Campaigns are built around intent, location and offer.
OutcomeVerified tracking, campaign structure, ads & landing page plan
Campaigns go live with controlled budgets. I watch search terms, lead quality and call recordings closely and remove waste early, while the platforms gather learning data.
OutcomeLive campaigns, early waste removed, first lead-quality feedback
Budget shifts toward what produces qualified leads and booked jobs. Winning campaigns are scaled carefully; offline conversions teach bidding what a good lead looks like.
OutcomeLower cost per qualified lead, documented changes, monthly review
Proof
Lead forms + Retargeting
Search + Lead generation
Resources
Your Meta Ads dashboard shows plenty of leads at a cost per lead that looks great. But when your team calls them, half do not pick up, some do not remember filling in a form, and very few book. You are starting to wonder whether Facebook and Instagram leads are worth it at all.
Updated
FAQ
They are usually less intent-driven, because people are not searching. Quality improves a lot with a clear offer, qualifying questions, fast follow-up and feeding real outcomes back to Meta.
Instant forms usually produce more volume at a lower cost; landing pages often produce fewer but better leads. I test based on your sales capacity and close rate rather than defaulting to one.
I write the creative strategy, hooks and copy, and can work with your photos, video or designer. Authentic footage of your team and work usually beats polished stock imagery.
On a free strategy call I review your current setup, tell you honestly what I would change, and whether paid ads are the right lever for your business right now.