Industry

Google & Meta Ads for Healthcare & Aesthetic

Clinics and practices need booked consultations, not just form fills. Healthcare advertising also comes with platform policy and privacy constraints, so campaigns and tracking have to be set up carefully from the start.

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Leads that matter

What we track and optimise for

Consultation bookings
New-patient calls
Treatment enquiries
Show-up / treatment outcomes

Approach

How I run ads for healthcare & aesthetic

Google Search for high-intent treatments (e.g. “dental implants near me”), Meta for considered aesthetic treatments where education matters.
Booking-focused tracking that measures appointments and, where possible, attended consultations.
Privacy-conscious tracking — no sensitive health data sent to ad platforms.
Creative and copy that respect Google and Meta healthcare policies.

Niches

Healthcare & Aesthetic niches I work with

Dental
Medspa
Cosmetic Surgery
Orthodontics
Dermatology
Chiropractic
Physical Therapy
Massage Therapy
Vision / Optometry
Hearing Clinics
Fertility Clinics
Weight Loss Clinics

Relevant services: Google Ads management, Meta Ads management, conversion tracking and lead generation systems.

Proof

Healthcare & Aesthetic case studies

MedspaMeta AdsPlaceholder

Medspa: turning Instagram interest into booked consultations

Lead forms + Retargeting

Problem: PLACEHOLDER — Many cheap instant-form leads, few answered calls and a low consultation show rate.
Strategy: PLACEHOLDER — Higher-intent forms with qualifying questions, treatment-specific creative, instant SMS follow-up, CAPI.
Result: PLACEHOLDER — Add verified results, e.g. booked consultations and cost per booking.

View Case Study

DentalGoogle Ads + Meta AdsPlaceholder

Dental practice: a two-channel plan for new-patient and implant enquiries

Search + Lead generation

Problem: PLACEHOLDER — Reliance on referrals and no clear view of which ads produced new patients.
Strategy: PLACEHOLDER — Search for high-intent treatments, Meta for implant education, booking tracking across both.
Result: PLACEHOLDER — Add verified results, e.g. new-patient bookings attributed to paid channels.

View Case Study

Process

How we would work together

Discovery & Research

We define what a qualified lead is worth to you, then I research search demand, competitors, your service area and your current account to find where money is leaking.

OutcomeLead definition, budget estimate, audit findings
Tracking & Campaign Setup

Calls, forms and bookings are tracked as separate, verified conversions before a single dollar is spent. Campaigns are built around intent, location and offer.

OutcomeVerified tracking, campaign structure, ads & landing page plan
Launch & Data Collection

Campaigns go live with controlled budgets. I watch search terms, lead quality and call recordings closely and remove waste early, while the platforms gather learning data.

OutcomeLive campaigns, early waste removed, first lead-quality feedback
Optimization & Scaling

Budget shifts toward what produces qualified leads and booked jobs. Winning campaigns are scaled carefully; offline conversions teach bidding what a good lead looks like.

OutcomeLower cost per qualified lead, documented changes, monthly review

Resources

Useful reading for your industry

Meta Ads8 min read

Why Meta Ads Generate Leads That Don't Convert (and How to Fix Lead Quality)

Your Meta Ads dashboard shows plenty of leads at a cost per lead that looks great. But when your team calls them, half do not pick up, some do not remember filling in a form, and very few book. You are starting to wonder whether Facebook and Instagram leads are worth it at all.

Updated October 1, 2026

Paid Traffic7 min read

Why Your Cost per Lead Suddenly Increased on Google or Meta Ads

Your campaigns were producing leads at a cost you were comfortable with, and then, with no obvious reason, the cost per lead jumped. Budgets are being spent at the same pace but fewer leads are coming in, and it's tempting to start changing everything at once.

Updated October 1, 2026

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Let’s talk about leads for your practice

On a free strategy call I review your current setup, tell you honestly what I would change, and whether paid ads are the right lever for your business right now.